The System Just Expanded.

Now available in Crew — including 3 new sizes for toddlers and extended sizes.

How the System Works

Every sock looks identical.

From the top, every sock looks the same.
The color on the bottom identifies the size.

Sizes are color-coded.

Choose the color that matches your child’s age or shoe size.

Built for Packs.

ThatOne works best in volume.
More socks in the drawer means fewer missing pairs.

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From Chaos to System.

Woman holding a laundry basket filled with clothes in a home setting
Before
After
Before: Mismatched. After: ThatOne.
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About The Journey

At ThatOne, we believe the smartest ideas are often the simplest. Born from everyday moments of parenting, our mission is to take clever little fixes—like figuring out confusing kids’ shoe sizes—and turn them into products that actually make life easier.

Our story begins with ThatOne Sock—a simple fix to a confusing problem—and will continue with more everyday solutions designed to help families thrive.

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Frequently Asked Questions

Questions Parents Ask Most

ThatOne Sock is designed with a simple color-coded system so kids can easily pick the right pair themselves—no more confusing shoe sizes. AND no more pairs, multiple pairs for each size. So if you lose one no big deal just come back and replenish!

Our socks are a cotton blend, soft, breathable, and durable materials that are gentle on kids’ skin while standing up to everyday wear and multiple washes.

Each size is printed clearly on the bottom of the sock and paired with a color code in Blue (smallest) to Yellow (largest), so families can instantly recognize the right fit. See our Size Guide for more details, some styles have different color ranges.

In our "Shop" section, we will try to let customers know about upcoming products that are in the works!! Lot's of exciting ideas coming, so subscribe to our email list so you don't miss it!

ThatOne Sock is designed to grow with families, covering toddlers through most adults. There can be multiple family members using the same size in some households!